Privacy Policy

01 Introduction

sell777 ("the Platform", "we", "us", "our") is committed to protecting the privacy and personal data of all players and visitors who access the sell777 online casino and sports betting platform at https://sell777.cam. This Privacy Policy ("Policy") describes in detail how we collect, process, store, share, and protect your personal information in connection with your use of the Platform.

This Policy applies to all registered players, prospective players who browse the Platform without registering, and any individual whose personal data we process in connection with the provision of our services. It should be read in conjunction with our Terms & Conditions, which govern your use of the Platform more broadly.

By accessing the Platform, creating a registered account, or submitting any personal data to sell777, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree to this Policy, you must not provide your personal data to sell777 and must cease use of the Platform.

02 Definitions

For the purposes of this Privacy Policy, the following terms are defined as follows:

• "Personal Data" means any information relating to an identified or identifiable natural person — including name, identification number, location data, online identifiers, and other factors specific to that individual's identity.
• "Processing" means any operation performed on personal data, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, or deletion.
• "Data Subject" means the individual whose personal data is being processed — in this context, you as a player or visitor of the Platform.
• "Data Controller" means sell777, which determines the purposes and means of processing your personal data.
• "Data Processor" means any third party that processes personal data on behalf of sell777, such as payment processors or KYC verification providers.
• "Consent" means a freely given, specific, informed, and unambiguous indication of your agreement to the processing of your personal data for a stated purpose.
• "KYC" refers to Know Your Customer — the identity verification process required under our regulatory and compliance obligations.

03 Data We Collect

3.1 Data You Provide Directly

When you register for an account, complete KYC verification, make a deposit or withdrawal, or contact our support team, you provide us with personal data that may include:

• Full legal name as it appears on your Malaysian Identity Card (MyKad) or passport;
• Date of birth and age verification documents;
• Email address and Malaysian mobile phone number;
• Home address and postcode;
• Photograph (selfie) submitted for biometric KYC purposes;
• Payment method details, including e-wallet account names associated with Touch 'n Go eWallet, Boost, GrabPay, DuitNow, or bank account information for FPX transfers via Maybank, CIMB, Public Bank, or Hong Leong Bank;
• Communications you send to us via Live Chat, email, or any other support channel.

3.2 Data Collected Automatically

When you access and use the Platform, we automatically collect certain technical and behavioural data, including:

• IP address and approximate geographic location (city/region level);
• Device type, operating system, and browser version;
• Session timestamps, pages visited, and features accessed;
• Game history, wagering activity, and transaction logs;
• Referral source and how you arrived at the Platform;
• Cookie identifiers and similar tracking technologies as described in Section 10.

3.3 Data from Third Parties

In certain circumstances, sell777 may receive personal data about you from third-party sources, including identity verification agencies, fraud prevention services, and payment processors — solely for the purpose of verifying your identity, preventing fraud, and complying with our legal obligations.

04 Data Processing & Purpose

sell777 processes your personal data for the following clearly defined purposes:

sell777 will not process your personal data for any purpose that is incompatible with those listed above without first obtaining your explicit consent or where otherwise required or permitted by applicable law.

05 Legal Basis for Processing

sell777 relies on the following legal bases when processing your personal data:

• Contractual Necessity: Processing is necessary to perform our contractual obligations to you, including account management, payment processing, and providing access to the Platform's games and services.
• Legal Obligation: Processing is required for compliance with applicable laws, including anti-money laundering (AML) regulations, Know Your Customer (KYC) requirements, counter-financing of terrorism (CFT) obligations, and age verification mandates.
• Legitimate Interests: Processing is necessary for sell777's legitimate interests in operating a safe, secure, and commercially viable platform — including fraud prevention, security monitoring, and responsible gambling enforcement — provided those interests are not overridden by your fundamental rights.
• Consent: For certain processing activities, such as direct marketing communications, we rely on your explicit consent. You may withdraw this consent at any time by contacting our support team, without affecting the lawfulness of processing carried out prior to withdrawal.

06 Data Sharing & Disclosure

6.1 Service Providers

sell777 shares personal data with a limited set of trusted third-party service providers who assist us in operating the Platform. These include:

• Payment processors: Including the operators of Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and banking networks (Maybank, CIMB, Public Bank, Hong Leong Bank) for the purpose of processing MYR transactions;
• Identity verification providers: Third-party KYC and document authentication services used to verify the identity of registered players;
• Cloud infrastructure and hosting providers: Secure cloud services that host Platform data and provide computing infrastructure;
• Customer support software providers: Tools used to manage Live Chat and email support interactions.

All third-party service providers engaged by sell777 are contractually required to process personal data only on our instructions, to maintain appropriate security standards, and not to use personal data for their own purposes.

6.2 Regulatory and Legal Disclosure

sell777 may disclose personal data to regulatory authorities, law enforcement agencies, financial intelligence units, or courts where we are legally obliged to do so, or where such disclosure is necessary to protect the legal rights of sell777 or to prevent or report fraud and criminal activity.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of all or part of sell777's assets, personal data may be transferred to the acquiring entity as part of the transaction, provided that equivalent privacy protections are maintained.

07 International Data Transfers

As an online platform operating internationally, sell777 may transfer your personal data to servers or service providers located outside of Malaysia. Where such transfers occur, sell777 ensures that appropriate safeguards are in place to protect your personal data, including:

• Contractual clauses requiring the recipient to maintain data protection standards equivalent to those applied within Malaysia;
• Transfers only to jurisdictions or service providers that offer an adequate level of data protection as assessed by sell777's compliance team;
• Technical and organisational security measures appropriate to the risk associated with the transferred data.

By using the Platform, you acknowledge that your personal data may be processed in jurisdictions outside Malaysia. sell777 will always take reasonable steps to ensure your data is handled securely regardless of where it is processed.

08 Data Retention

sell777 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Active account data (name, contact details, preferences): Retained for the lifetime of your active account;
• KYC and identity verification documents: Retained for a minimum of five (5) years from the date of verification, or longer where required by AML regulations;
• Transaction records (deposits, withdrawals, wagers): Retained for a minimum of five (5) years from the date of the transaction;
• Support communications: Retained for three (3) years from the date of the last interaction;
• Technical and session logs: Retained for twelve (12) months from collection;
• Closed account data: Following account closure, core identity and transaction records are retained for the applicable regulatory retention period before being securely deleted or anonymised.

When personal data is no longer required for its stated purpose and no legal retention obligation applies, sell777 will delete or irreversibly anonymise that data in a secure manner.

09 User Rights

As a data subject, you have the following rights with respect to your personal data held by sell777. To exercise any of these rights, please contact us through the channels described in Section 15.

9.1 Right of Access

You have the right to request a copy of the personal data we hold about you, including information about how it is being used and with whom it has been shared. We will respond to verified access requests within thirty (30) days.

9.2 Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. For certain data (such as your registered name), correction may require re-submission of KYC documents.

9.3 Right to Erasure

You may request that we delete your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. Note that this right is subject to our legal obligations to retain certain data for regulatory purposes — in such cases, we will delete what we legally can and explain any exceptions.

9.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, where you contest the accuracy of the data or have objected to processing while we investigate your objection.

9.5 Right to Object

You may object to the processing of your personal data where we rely on legitimate interests as the legal basis, or where your data is being used for direct marketing purposes. Where you object to direct marketing, we will cease such processing immediately.

9.6 Right to Withdraw Consent

Where sell777 relies on your consent as the legal basis for processing (such as for marketing communications), you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of any processing carried out prior to withdrawal.

10 Cookies & Tracking Technologies

10.1 What Are Cookies

Cookies are small text files stored on your device when you visit a website. They allow the Platform to recognise your device across sessions and provide you with a consistent, personalised experience. sell777 uses cookies and similar technologies including local storage and session storage.

10.2 Types of Cookies We Use

• Essential Cookies: Required for the Platform to function. These include session management cookies that keep you logged in, and security cookies that help detect and prevent fraudulent activity. These cannot be disabled without affecting core Platform functionality.
• Functional Cookies: Used to remember your preferences such as language settings, display options, and your responsible gambling settings (e.g. deposit limits). These enhance your experience but are not strictly necessary.
• Analytics Cookies: Used to collect anonymised data about how players use the Platform — pages visited, session duration, and feature usage — to help us improve Platform performance and user experience. This data is aggregated and does not identify you individually.
• Marketing Cookies: Where you have given consent, these cookies may be used to serve relevant promotional content within the Platform based on your gaming preferences. We do not use marketing cookies to serve advertising on third-party websites.

10.3 Managing Cookies

You can control non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies. Note that disabling essential cookies may significantly impair your ability to use the Platform, including preventing you from logging in or accessing your account balance. Please consult your browser's help documentation for guidance on managing cookie preferences.

11 Data Security

sell777 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Encryption in transit: All data transmitted between your browser or mobile device and sell777's servers is protected using 256-bit SSL/TLS encryption;
• Encryption at rest: Sensitive personal data stored on our servers, including KYC documents and payment information, is encrypted using industry-standard algorithms;
• Access controls: Access to systems containing personal data is restricted to authorised personnel on a need-to-know basis, enforced through role-based access controls and multi-factor authentication;
• Security monitoring: Our infrastructure is monitored continuously for unusual activity, intrusion attempts, and data anomalies;
• Regular security assessments: sell777 conducts periodic security audits and vulnerability assessments of its systems and processes.

Notwithstanding the above, no method of electronic transmission or data storage is completely secure. While sell777 takes all reasonable precautions, we cannot guarantee the absolute security of your personal data. In the unlikely event of a data breach that is likely to result in a risk to your rights, we will notify affected players in accordance with applicable legal requirements.

12 Minors & Age Verification

sell777 is strictly prohibited from collecting personal data from or providing services to individuals under the age of 21. Our Platform is intended solely for adults aged 21 and above. We employ the following measures to enforce this requirement:

• Mandatory date of birth entry during registration, with accounts flagged where the declared age is below 21;
• KYC identity verification using government-issued identification documents (Malaysian MyKad, passport) to confirm that all players meet the minimum age requirement;
• Immediate suspension and investigation of any account where underage use is suspected.

If you believe that a minor has accessed sell777 or provided personal data to our Platform, please notify us immediately at [email protected] so that we can take appropriate action, including deletion of any data collected from an underage individual.

13 Third-Party Services

The sell777 Platform integrates with certain third-party services necessary to deliver our products, including game content providers, payment gateway operators, and identity verification platforms. These third parties operate their own privacy policies and data practices, which are independent of this Policy.

sell777 is not responsible for the privacy practices of third-party game studios, payment processors, or financial institutions, including but not limited to the operators of Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, and Hong Leong Bank. We recommend that you review the privacy policies of any third-party services you interact with directly.

All third-party processors who handle personal data on sell777's behalf are engaged under data processing agreements that bind them to process data only as instructed by sell777 and to maintain appropriate security standards.

14 Policy Amendments

sell777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform functionality. When material changes are made, we will update the "Last Updated" date at the top of this page and, where practicable, notify registered players via the email address on file or through an in-platform notification.

Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Policy periodically to remain informed of how we handle your personal data.

If any amendment materially changes how we process data in ways that require fresh consent, we will seek that consent explicitly before continuing to process your data under the new terms.

15 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact sell777 through any of the following channels:

When submitting a data subject rights request, please include your registered email address and a brief description of your request. We may need to verify your identity before actioning certain requests to ensure the security of your account and personal data.

Our support team operates in English, Bahasa Melayu, and Mandarin Chinese to assist Malaysia's diverse player community. All privacy-related enquiries are handled with strict confidentiality.